Six decades after brothers Rudolf and Adi Dassler split to form separate footwear companies on opposite sides of the little river in Herzogenaurach, Germany, the two companies are back at it again – for peace.
In recognition of PEACE ONE DAY, an annual day of global ceasefire and non-violence adopted by all United Nations member states, the two rival companies came together on September 21st in their first official joint activities since the Dassler brothers split.
“We at adidas are very proud to support PEACE ONE DAY together with PUMA. We firmly believe that sport can bring the world together. Sport has shown this at countless occasions in the past and we are committed to the positive values found in sport: performance and passion, teamwork and fair play,” said Herbert Hainer, CEO of adidas AG.
Jochen Zeitz, Chairman and CEO of PUMA, said: “We are uniting on this day as a commitment to Peace Day. Our common goal being that our collaboration today will help create awareness for the day. Kofi Annan once said that ‘individuals can make a difference and collectively we can make a major contribution’. I believe that is the case also for companies. And our unity, in support of Peace Day, is a small step in a positive direction as well as an expression of the united power of sport in a world which we are all responsible for.”