Hawaiians have a saying “Mai Huli ‘Oe I Kokua O Ke Kai”, which essentially translates to “never turn your back on the ocean”. This statement is where KICKS/HI drew much of the inspiration for their Reebok Pump 20 design.
In designing the shoe, KICKS/HI took the high-top silhouette as a symbol for a big wave - one that you might see at any one of Hawaii’s world renowned surf breaks. The tan outsole represents the ocean sand bed. The midsole is based on the white caps of the waves breaking on the shore, with the blue splatter as sea spray. The upper consists of a deep sea blue to a free-dive blue to symbolize the depths of the ocean; with the tongue acting as the wave’s crest, and the Pump ball representing the sun shining brightly on the beach.
KICKS/HI will sell their limited edition load of 31 pairs on Friday, November, 20th at the KICKS/HI Makaloa flagship - with 10 pairs going up in their KICKS/HI online shop. Continue reading for more images.
Images via Freshness