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Official Recap: Reebok Pump 20th Anniversary Party at Pop Burger NYC

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In the culmination of a year long effort in planning the Pump 20 Anniversary, Reebok celebrated in a classy, low key style at Pop Burger located in NYC’s trendy Meatpacking district. The venue was Pump’d out with Pump20 signage displayed prominently throughout, enlarged, vintage Reebok advertisments gracing the walls and Pump collaborations displayed in cases.

Highlights of the event included Pump inventor Paul Litchfield introducing the film “History of the Reebok Pump” and appearances by NFL Legend Emmitt Smith and the NBA’s “Human Highlight Film” Dominique Wilkins. Both players endorsed Reebok heavily during their playing days with Emmitt’s marquee shoes being the Reebok Pay Dirt & Scrimmage Mid and Nique’s the Reebok Pump OG and the Twilight Zone Pump. Continue reading for more photos and exclusive party coverage.
A pictorial walkthrough of the party’s layout.

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In addition to the free food and liquor, Reebok Pump 20 lollipops, keychains, and basketball textured mouse pads were amongst the free items displayed around Pop Burger that attendees were welcome to take home as souvenirs.

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All of the Pump 20 collaborations were showcased in light box cases with the US releases being featured individually and the international releases shown in 2 separate cases. The brand’s name appeared next to each Pump and a quote was on the glass above each model that discussed it’s design process and inspiration. Amongst the other items featured in the glass cases were the Pump tooling along with the finished Pump system, preliminary technical drawings, and an OG Pump model.

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Click for larger image.

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Click for larger image.

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This was the screening room in the back of Pop Burger where we were among the first to preview the film, “History of Pump Technology”. Paul Litchfield presented the film and thanked everyone for their support and for coming out for the night’s festivities.  We were all then given headsets so we could enjoy the film without the blare of the club’s music affecting us.

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counterkicks_reebok_pump20_nyc_party_01Slam Magazine’s Tzvi Twersky & Street Level’s Russ Bengston

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Nique making his appearance at the party and signing the Pump 20 commemorative board.

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The take-out portion of the venue, located at the front, served as the press room for the media to have individual sit-downs with the event’s special guests.

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counterkicks_reebok_pump20_nyc_party_01Tzvi & Russ doing work.

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Mighty Healthy’s Ray Mate & UNDFTD’s SMU Designer Hue Vo

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High Snobiety’s Samia Grand-Pierre & Hue Vo

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Nique right after our interview.

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Dominique Wilkins & Emmitt Smith

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Mrs. Emmitt Smith, Patricia Southall

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Emmitt, Litch, & Nique.

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Paul Litchfield & Russ Bengston.

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Rarebreed owner’s Stephen & DJ Senator

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Mr. Pump himself, Paul Litchfield.

Thank you to Reebok for hosting such a wonderful event and congrats on your historic milestone.

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