The next generation of designers at Project Bluefoot were recently tasked with the design challenge of creating a Lifestyle-based product for LeBron James. The designers were allowed to submit up to 3 Concept Boards to illustrate their presentation and provide a design description for their composition. We have teamed up exclusively with Project Bluefoot to allow each designer to essentially “takeover” the Counter Kicks shoe silhouette logo with their Lifestyle LeBron footwear concept and provide the backstory to it. Look for new unveilings over the next couple weeks. Today, we start off with a street-ready shoe designed by E. Brent James. Continue reading for his 3 design boards and full story.
The Lebron Street Style line is inspired by Lebron’s off the court style. While he is not dominating basketball arenas worldwide, King James seems most comfortable in athletic inspired, rugged attire. The SS1 pulls cues from the concrete urban environment and the powerful Hummer H2, Lebron’s 1st ride, to match his rugged style. The final product is a comfortable, street-inspired shoe that King James and his followers can wear as they regulate the streets of the globe. -E. Brent James
Images courtesy of Counter Kicks Footwear Design Division: Project Bluefoot.com
View all the LeBron Lifestyle Design Concepts here: