“I heard the beat and I ain’t know what to write…”
This first blog post was hard, I didn’t really know where I wanted to take it. Should I just introduce myself? Or should I come with an impact? I figure the first option would be best. So let me start off by introducing myself, I am Brett Golliff. I am a Designer 1 at New Balance, located just outside of Boston, MA. I spend most of my days drawing shoes. It has provided me a great living for the past three years of my life. Continue reading for Counter Kicks’ brand new series: Design Insight With Brett Golliff…
My journey into shoe design started many years ago. I have been into art my whole life; I love drawing, painting and anything else that inspires me to be creative. I started taking private art lessons at the age of five and continued with them through high school. This provided me with a strong foundation for college. I attended the College For Creative Studies in Detroit, MI. Design school was one the most challenging and rewarding times of my life. The schedule was hell but the outcome was more than rewarding. Design school gave me an opportunity to build my skills and network. It also provided me with two internships; the first at Converse in the Performance category and the second at New Balance in Advanced Product. I ended up being hired into the AP group in December of 2007. I have since moved on from AP and I am now residing in the Training category. I work on a variety of product with ranging price points. I absolutely love it.
I am also a sneakerhead. While my art roots are deep, my shoe roots are deeper. At best I was a mediocre athlete while I was growing up; this gave me the opportunity to focus on my athletic friends’ shoes. I wouldn’t say I have a lot of rare shoes but I would say I have a decent collection. Until recently I had around 300 pairs of shoes, but over the holiday season I gave away 30+ pairs. My collection is filled primarily of Jordan’s, basketball shoes and, more recently, running product. This collection has provided me a decent knowledge of what can and can’t be created in a design when development meetings come around.
I was once told by a good friend to always know what my role is in life. For a long time my role was being a student, learning and absorbing everything around me. I believe that I will always be a student in some way; but as I have grown into this professional designer I have learned that my new role is being an Influencer. Because that is what design is to me. It is making an opinion on what culture and performance currently is and using it to influence the future.
What I hope for this blog to provide Counter Kicks is an area for design to breathe. I want to give an insight to all the up-and-coming designers out there with a dream. I want to give them the insight of what design really is and what it can provide for them, because it can provide a fulfilling life.
I have a lot of ideas for future posts, ranging anywhere from the importance of sketching to my favorite shoes. So stay tuned!