Li-Ning has been making some noise recently with the U.S. release of the BD Doom and the launch of its first U.S. retail showroom in Portland. Today, we get a good look at the technology and underpinnings of Baron Davis’ BD Doom shoe, Jose Calderon’s Yu Shuai V shoe, and the Shaquille O’Neal Shaq G-Shark shoe in dissected format. Continue reading for more photos and info of all three current Li-Ning signature shoes.
In the image above we see the BD Doom tooling “dissected”. The BD Doom cushioning setup is fairly simple with a Li-Ning “BounSe” cushioning unit in the forefoot and a “Cushion” unit in the heel. The setup is very similar to a lot of adidas shoes with adiprene and adiprene+ arrangements. The BounSe in the forefoot is designed to be more responsive, while the Cushion in the heel will absorb the impact and smooth out the ride. Also visible is the underfoot TPU structure that acts as a midfoot shank plate as well as a heel counter.
The Li-Ning Yu-Shuai V is the signature shoe of Toronto Raptors point guard Jose Calderon. In this image we can see some of the components that make up the midsole and outsole of the shoe. A BounSe cushioning element rests at the forefoot which is different from the one seen previously in the BD Doom in the way that it’s bottom loaded. We can also see the Cushion insert top-loaded in the heel. Also of note in this photo is the translucent one-piece rubber outsole, external heel counter and the x-shaped Pebax shank plate. Definitely a more technical layout from the BD Doom, but I would guess the BD Doom would be the lighter of the two.
The Li-Ning Shaq G-Shark is the signature shoe of the Cleveland Cavaliers’ Shaquille O’Neal. The design incorporates some of the technologies seen in the previous two models but also adds a ventilation element at the midfoot along with a mechanical cushioning system in the heel layered on top of the Cushion insert. The outsole features either a solid or translucent rubber base along with industry standard herringbone pattern traction design. The Shaq G-Shark is currently only available at retail in China.
Images via Sina