We just reported on the Under Armour Q4 2009 Earnings Conference Call held this past week where company CEO Kevin Plank issued the statement that Under Armour has “no major footwear launches planned for 2010” and that new footwear categories “will begin to impact business in 2011 and beyond.” That seems to be a clear statement by top-level Under Armour executives that its Basketball product lines will not hit retail on a wide platform until at least next year.
In the video above shot by Playmaker Mobile, Under Armour-sponsored athlete Brandon Jennings however seems to vaguely hint at a launch of his sneakers in November “of next year”, which some are reporting as a 2010 release. We contacted Dewey Hammond of Playmaker Mobile for an exact recording date of the video clip with Jennings. Hammond’s response was that the video was recorded “right at the turn of the New Year” so the exact translation of Jennings’ statement remains unclear. In either case, a major Under Armour Basketball Footwear launch is at minimum several months off. We’ll update with any new developments.
[Video clip originally seen on NiceKicks]