Athletic Propulsion Labs is a brand new footwear company that has created the first basketball shoe to instantly increase a player’s vertical leap. The company’s debut model is the Athletic Propulsion Labs Concept 1 shoe which houses a brand new patent-pending technology embedded in the forefoot called “Load ‘N Launch” which is designed to help propel the athlete upward upon direct compression. High end performance automobiles were part of the design inspiration and material choices for the Concept 1 shoe.
APL will officially start pre-selling the new shoe on March 24th for $300 only online at http://athleticpropulsionlabs.com. Counter Kicks will be posting the complete backstory on the Athletic Propulsion Labs brand and their new “Load ‘N Launch” technology in an interview with the company founders soon. A 3-page ad spread featuring the APL Concept 1 shoe also appears in this month’s newest SLAM Magazine. Follow us on Twitter @CounterKicks for the latest updates. Continue reading for more detailed images of the Athletic Propulsion Labs Concept 1 shoe.