We pitched six questions to the primary driving force behind Nike’s Future Sole design competition: D’Wayne Edwards, Design Director at Jordan Brand. D’Wayne discusses what’s new in 2010 for Future Sole, what more he would like to see from this year’s submissions, exclusive news and release info for 2009 Future Sole winner Austin Jermacans’ Melo M6 design, and finally, the best piece of advice he can give to designers entering Future Sole. Continue reading for the full scoop behind Future Sole with Jordan Brand Design Director D’Wayne Edwards.
Counter Kicks: What’s new for Future Sole in 2010?
D’Wayne Edwards: We added a few new things. After 2 years of this request, we increased the age range up to 25 but you have to be in college as of 5/1/10.
For those that have stronger graphics skills we added the JORDAN t-shirt design competition and as a way of giving back we are awarding a $5,000 grant to the high school of the winner.
We have a few more surprises that we will announce as the competition unfolds.
CK: What would you like to see more of from this year’s submissions?
Edwards: The first thing is, I would like to see more original designs. A lot of the submissions last year we based off of retro styles or the fusion of styles together. I guess we are a little to blame for that.
Some of the other things I would like to see is students making sure your designs have the correct shape/proportions.
After that would be have fun with your designs. After all, of the trash some of you talk about the shoes we release, here is YOUR chance to show us what we should be doing.
CK: You created and manufactured 2009 Future Sole winner Austin Jermacans’ winning Jordan Melo M6 design. Is it safe to say we’ll see this year’s winning footwear design along with the new Jordan Graphic T-Shirt category both produced and become available to the public?
Edwards: Maybe. It depends on if the design is good or not. I hope everyone was motivated by what happened to Austin enough to want that to happen to them and they bring some HEAT.
CK: What’s the official release date on the Jordan Melo M6 “Future Sole” edition and where will it be found? We talked to Austin and he says May 29th at his hometown shop Sneaker Villa, but we’ve heard June 1st in the past for other areas.
Edwards: Austin is correct. 3,000 pairs will be released on May 29th (Melo’s birthday) nationwide at NikeTown, Eastbay.com and House of Hoops. With the demand, we should have released more so if you want a pair make sure you call your connects to hold you a pair.
CK: Will any other Melo M6 Future Sole colorways be released besides Black/University Blue? Jumpman23.com had a recent blog post showing 6 different playoff Future Sole colorways. Are any of those releasing?
Edwards: We do have plans on releasing 1 or 2 more colors but it will not be any of those. I can’t say what the colors are but I will say it will be a tribute to our country.
CK: What’s the best piece of advice you can give to the designers entering Future Sole?
Edwards: Dreams come true. Austin is living proof (and it is on tape) of what happens if you have talent and you put in the work to try and fulfill that dream. Consumers like Austin is why we created Future Sole. Check out this video. This could be you.
Follow Counter Kicks on Twitter @CounterKicks for breaking sneaker news and exclusive info