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Li-Ning Signs Evan Turner

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Li-Ning officially announced today a multi-year endorsement signing with Evan Turner of the Philadelphia 76ers. The deal marks a watershed moment for the emerging Chinese sportwear brands into the US market with this being a first deal rookie signing – with the No. 2 NBA draft pick no less. News broke live at around 1:45 EST on CNBC with Darren Rovell who was accompanied by Turner alongside Brian Cupps, Li-Ning Director of Brand Initiative for Basketball, and David Falk, Turner’s agent and of Nike/Michael Jordan fame.

Eric Miller, lead designer on the Baron Davis product line, will also head up Evan Turner’s Li-Ning signature line. We’ve been told Turner’s official logo has already been created and signature footwear is in the works. Turner will begin promoting Li-Ning’s fall 2010 basketball models with debut signature product launching in 2011. More info to come as it develops.

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Comments (7)

Hugggge signing for Li-Ning!! They are coming up quick! Hope the product looks fresh like all the new stuff lately

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They’re really building their presence, great signing, can’t wait to see his shoes.

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Straight outta left field. Number 2 draft pick…Li Ning is getting the biz in! Repped by David Falk too….interesting angles all around

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First brand to sign a rook. Everyone else gettin old legs, this could be a big move for the brand if Turner plays well. I gotta peep the logo! Beardman classic!

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If they can make some fresh looking kicks for him why not. I like this deal

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I really wanna to see the logo and shoes…Li-Ning has been doing a good job building the brand the RIgHT way IMO. They got the $$ to do it right too!

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nice move li ning. when is peak gonna get a rookie?

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