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Patrick Patterson Comments On PEAK Deal

Yesterday came the official announcement of Patrick Patterson‘s multi-year endorsement signing with PEAK. Joining fellow PEAK athletes and Houston Rockets teammates Shane Battier and Kyle Lowry, Patterson is the 12th NBA player signed to the Chinese-based brand which operates over 6,000 retail stores in Asia.

“I am very excited to join the Peak family.” said Patterson. “My relationship with Peak provides the opportunity to partner with a leading China brand as I establish my own global brand. I look forward to growing with Peak as my professional career begins.”

Continue reading for PEAK CEO Jia Su’s comments on the Patrick Patterson endorsement signing.

PEAK CEO Jia Su:

Patterson comes from a positive past that shows maturity, great work ethic and a well-mannered individual. He is now the third player from the Houston Rockets that PEAK signed, and we look forward to moving at full speed toward a successful future together.

PEAK is the number one basketball company in China and dominates the basketball industry in China. We wish to become an international brand in the future.

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Comments (7)

Great move for both Patterson and PEAK. When do we get to see the shoes now?

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Houston Peak its gonna be called pretty soon. Lol. I like the move. Hope the shoes they make for him look good. Kentucky!!

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Damn that’s a lot of stores in China. Foot Locker don’t even have that many in the USA??

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PEAK lucked out getting Patrick Patterson. He is the epitome of the type of person any corporate sponsor would want representing their brand.

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Nice signing for PEAK. Chinese brands are getting at it lately.

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very interesting move!

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Good move by Peak, at least from a business/marketing point of view: Since they can’t sign Yao Ming, they sign as may Yao’s teammates as they can, so that everytime they broadcast a Rockets game in China (and I’d assume they broadcast a lot there) the public see their products. Brilliant.

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