Comments (17)

WOW. That’s crazy! Great reporting on this; I’m surprised she hasn’t sold ANY shares yet!

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Great post! That original Swoosh logo is funny to look at, now it’s one of the most Iconic logos ever. Incredible.

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Great article. I wonder how they came up with 500 shares. Do you know how many shares total were outstanding and how many were authorized when they gave her the 500? Just curious as to what percentage ownership they gave her.

Anyways, $1 million is a nice capital gain. what’s she waiting for? i would sell the shares. well at least half.

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Talk about your payday on a $35 assignment! Nice move Carolyn Davidson.

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@Justin Traub: You’d have to ask Phil Knight on how they came up with the 500 shares. It was a statistically insignificant amount as far as ownership in the company, whatever the case. They created 30,000,000 Class B public shares when Nike did their initial offering in 1980 with 2,377,000 of the shares going to market at the time. The amazing thing is she never sold any of her shares apparently over the last two decades, so she’s got a nice little fortune there on paper. Maybe she’ll pass on the shares to her kids…

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Now that’s some serious bank. All started from that sketch that’s crazy

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Great post!
I’m surprised she still has those shares after all these years…
it would be cool to hear from the Women who made the logo.

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that’s awesome. great tidbit

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Inspiring graphic designs everywhere! Hah

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I’d cash some of that and help her spend it!

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seriously awesome story. bet she’s happy

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Such a simple logo in-hindsight but so powerful. Phil Knight should have gave her 5000 shares of stock!

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COOL news find. How huge a company Nike is today, I’d say that logo was well worth it.

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$35 logo to $1 mil payout. Too sick.

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get $$$$$

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Cool story John. It’s soothing to know that there’s more shoe-nerds out there that read books like that and care about the height of the original logo fee.. :-) I totally agree with Zach13g.. it would be great if you could interview that Carolyn Davidson!!

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In-saaaaane story. Good for Carolyn Davidson.

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