Asics wants to double sales.
Asics, like seemingly every company in the industry lately, has put forth a plan to nearly double its sales in the next five years. The first step? Introduce more lower price point shoes. As Asics finance exec Toshiyuki Sano said in an interview with Bloomberg:
“We can’t expand by focusing on the medium-to-high end of the market anymore. We want to offer simpler entry-level models.”
Current Asics price points hover between the $75 to $125 range, with Sano pushing to hit more entry level shoes closer to $60.
“While we want to offer entry-level shoes, we want to keep the price around $60 so we can offer certain functions,” Sano, 56, said. “At the $50-range you can’t include some functions, and we are reluctant to go there. We wouldn’t go down to $30.”
Read the full Asics article here.