A star is born.
Air Jordan III.
It’s the shoe that kept Michael Jordan at Nike. It’s the shoe that introduced the world to faux elephant skin print. It’s the shoe that Jordan won the 1987-88 NBA MVP Award, Defensive Player of the Year Award, and Gatorade Slam-Dunk Contest with, and averaged 35.0 points per game in.
Where Air Jordan 1 set a trend for bold colors and bold marketing, and Air Jordan II drastically changed footwear design, Air Jordan III accomplished all of these feats while simultaneously redrawing the boundaries of the athlete-shoe relationship. It not only marked the beginning of a refinement period of Michael Jordan’s game and Tinker Hatfield’s design eye, but it also changed the public’s perception about what a basketball shoe, or any shoe, could be. Air Jordan III’s appeal extended beyond the reach of basketball and television, thoroughly embedding itself in popular culture with a celebrity that has not waned in its 22 years of existence. Desired and admired, Air Jordan III is a keystone shoe by which fans worldwide acknowledge Michael Jordan’s on-court excellence.
Click through for a look back at Michael Jordan in the Air Jordan III…