If you’ve seen sneaker store shelves in the past year, you’ve seen Bill McInnis. As Reebok Head of Advanced Innovation, McInnis spearheaded the development of EasyTone and ZigTech, two new technologies responsible for the brand’s recent resurgence. CounterKicks chatted with the industry veteran about the development of EasyTone and ZigTech, how ZigTech performs differently for running and basketball, and what Reebok plans for the technologies in the coming years. Continue reading for Running Now: Interview With Bill McInnis, Reebok Head of Advanced Innovations…
CounterKicks: Please tell us about your duties at Reebok.
Bill McInnis: I am Head of Advanced Innovations. You met Paul Litchfield – he and I work very closely together so we’re kind of co-heads of that group. The simplest way to describe it is that we’re in charge of what’s new. So everything from the Pump way back in the day to EasyTone and ZigTech today.
CK: What is Reebok’s current design philosophy?
McInnis: What I’ve seen as an observer in-house is one of the first things that Michael [Schaeffer, Reebok Head of In-Line Design] and his team did was really clean up the Reebok branding. There’s been a lot of Reebok logos all over the world. They’ve cleaned that up. There’s one distinct Reebok logo that you see everywhere now whether it’s in print or on product or in advertising. Then the consistency of our Vector logo has now been very firmly established as well. So there’s more rigid but more fluid design guidelines so that Reebok shoes become a lot more identifiable from 10 feet away as opposed to right up close.