Under Armour is back again this holiday season with another pop-up store in New York City. The temporary shop, located on 134 Spring Street in Soho, follows up UA’s successful NYC pop-up launch last year which at the time featured a Brandon Jennings 55-point game display case and celebrities filtering through the store. This year’s Soho location prominently exhibits the full line of UA’s just released Micro G basketball shoes. Open now through January. Continue reading for more images of Under Armour’s brand new Soho pop-up store.
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