On-again, off-again lovers Brooke Burke and Skechers are officially back on. The two, having first hooked up back in 1995 and again last year at a Skechers charity campaign, have announced they will be seeing each other at least through 2011. Full details in the official Skechers release below:
SKECHERS, the Nation’s No. 2 Footwear Brand, Signs Worldwide Shape-ups Endorsement Deal with Dancing With The Stars Winner and Co-Host Brooke Burke
MANHATTAN BEACH, Calif.–SKECHERS USA (NYSE:SKX), a global leader in the footwear industry and the Number 2 footwear brand in the United States*, today announced that TV personality Brooke Burke will be staying fit in Shape-ups after signing an endorsement deal that extends through 2011.
“Not only is Brooke a great talent and personality who always looks amazing, she’s also an inspiration to women through her balance of career, family and wellness. This makes her a perfect fit to represent our family-friendly brand.”
A worldwide phenomenon, the patented SKECHERS Shape-ups fitness footwear line offers a variety of styles and specialized features to meet the varied needs of individuals, which is perfect for Brooke’s busy lifestyle. This new endorsement deal brings Burke front and center as a worldwide face for Shape-ups in a campaign that will span print, television, online and outdoor.
“I’ve always been a fan of SKECHERS shoes, but more importantly my experiences with SKECHERS from modeling to charity have been nothing short of fantastic,” said Burke, who has a long history with SKECHERS—she worked as a SKECHERS model back in 1995 and recently reunited with the brand for its “Nothing Compares to Family” charity campaign in 2009. “As a busy career mom it’s hard to find the time to keep fit, but Shape-ups make it easy. I can feel the difference already!”
“We love Brooke and we’re excited for this opportunity to work with her on our new global Shape-ups campaign,” began Michael Greenberg, president of SKECHERS. “Not only is Brooke a great talent and personality who always looks amazing, she’s also an inspiration to women through her balance of career, family and wellness. This makes her a perfect fit to represent our family-friendly brand.”
Burke gained global recognition as travel guide on the E! series, Wild On. She later went on to host two seasons of the CBS reality show Rock Star before competing on and ultimately winning the 7th season of ABC’s hit series Dancing With The Stars. In 2010 she returned to DWTS as co-host opposite Tom Bergeron for the show’s 10th season that premiered with a record breaking 35 million viewers.
With more than 2 million Twitter followers, Burke has become a trusted resource for moms around the world. She’s taken her passion as a parent into business with an upcoming book, The Naked Mom, a popular destination website, ModernMom.com, and BabooshBaby—a specialty product line for expectant mothers.
A patented technology, Shape-ups from SKECHERS are an innovative fitness tool designed to promote weight loss, tone muscles and improve posture. Shape-ups feature a unique soft Resamax™ kinetic wedge insert and rolling bottom that simulates walking on soft sand, providing natural instability that causes the wearer to use more energy with every step. The men’s and women’s fitness footwear line is available in sporting goods, department and specialty athletic stores around the world.
Brooke Burke joins a storied SKECHERS celebrity roster that has included Britney Spears, Christina Aguilera, Carrie Underwood, Ashley Simpson, Robert Downey, Jr., Rob Lowe, and former Lakers player (and recent Dancing With The Stars contestant) Rick Fox. Additionally, Shape-ups campaigns have recently featured Joe Montana, Karl Malone and fitness expert Denise Austin.