
You’ve just crossed the NB x CK Design Competition finish line. And the winner is…
We would like to thank everyone that participated in the competition. There were a lot of great entries. Every entrant had their own dynamic opinion on what they thought an iconic and lightweight New Balance Sprint Spike is. It was great to see such a varied response in aesthetic and performance attributes. We were amazed by the amount of entries that came in from all around the world. It is great to see that the love for shoe design is not just in the US; there are many great future designers out there!
As we judged the projects we focused on three topics:
-Inspiration & Story
-Innovation
-Execution
We chose these topics from how we develop our projects in our professional careers. We want every project to be based around a story that is not only inspirational to the consumer but to the athlete as well. It is important to have a product that everyone can relate to. Innovation is vital because we want to always improve where we have been. We strive to make products that will make everyone perform better and that will move the world. Execution is a combination of our story and innovation. It is a fine balance of science and art that combines an intriguing aesthetic with performance qualities to create a new product. We felt that the five finalists below combined these three traits the best and the winner took these topics to the next level.
-New Balance Design Judges: Brett Golliff, JF Fullum, Kyle Strek














Well done Brandon. This was my first stab a designing a shoe and this shows me how to refine the process and what to express and develop in a concept. I love the sketches and dotted graphic playing with the colour outline on the side. Proportion, style….brilliant.
Well deserved win.
You guys all did a killer job on your design concepts.
Congrats to Brandon on the win!
Infinite thanks to Brett Golliff, JF Fullum, and Kyle Strek on the New Balance judging!
We’ve got more CounterKicks Design Competitions coming soon. Just the beginning…
More competitions?!
Can’t wait!
WowCongrats the winner!! Thanks John and I hope more comps coming soon…
Big thanks to JB and CounterKicks.com for putting this competition together, and also Brett, JF, and Kyle for taking the time to look at everyone’s work.
The great feedback and win is much appreciated. I can’t wait to see what else CounterKicks.com has in store for us in the future.
Congrats to you Brandon your shoe was fly. Also to you John, Brett, JF Fullum, and Kyle Strek. You have been able to push me to the limit.
So much talent in the top 5!! I luv all of them. The 3D glasses idea is sick!! Congratulations Brandon on your win
Incredible designs! Great turnout for this CK…hope more comp soon!
It’s really inspiring to see how hard everyone came on their designs. Hope to make the next one. Great job to you all!
Wow this is awesome to see. Big futures in the shoe biz for many of you I can tell.
Good job to Counterkicks for putting this together for the new designers.
Really good stuff guys and thank you for taking the time to do this, really exciting work….and Brandon, we need to talk
All very good designs!
Congrats Brandon!
Thanks again, everyone!
JF – I would love to get in touch with you, JB has my info if you need it. Hit me up!
this was a great contest, i am in no way a designer but loved reading through these, congrats to all!
So cool I wish I could sketch half as good as you guys. Fantastic design concepts and stories!!
Nice competition, lots of good concepts and inspiring stuff!!!
Tough work for the judges…
It looked like a real 100 meters race….Brandon was the quickest coming out of the blocks with “inspiration” phase, gaining big advantage, then he was able to manage the advantage during “execution” and “innovation” while other guys were closing the gap without overtaking him…;D
Sprint shoe theme was also very cool because it’s a bit different from normal contest and it was open for big creative work…cool!
Big ciaooo
Pietro
very cool to follow this and see such talented work! great look.
Congrats all!! NB designs are very very dope!
Cant wait for the next competition.
these designs are really great, awesome effort put forth