CK: There’s a “Dynamic Loop System” on the Air Jordan 2011 which seems to be one of the big technical stories to the shoe, with the lace loops extending down to the strobel board. How does it work and how did you get the idea to do it?
Luedecke: That’s a system that’s been floating around in the Innovation Kitchen for different concepts, and really what it helped to do here was hold the midsole so that you’re inserting closer to your foot when you lace up. It’s like five little seatbelts basically. You’re lacing into them, pulling directly on them, and they’re connected to the strobel board which means they’re actually coming under the midsole, especially on the medial side. It pulls the midsole closer to the foot and each one of those straps fits your individual foot shape better than if you pull on the entire upper. It allowed from a design perspective and also from an engineering perspective for modularity and to not take away from stability and fit.
Continue to Page 5 for a look at the Jumpman logo like you’ve never seen it before
counterkicks doesn’t sleep! awesome coverage
GREAT questions…best 2011 interview I’ve read so far online…the sculpted Jumpman is pretty cool!
This site never fails to disappoint on the interviews. Awesome AJ 2011 coverage guys. Thanks for the insights. After reading Tom talk about the hand detailing to the shoe, definitely puts it on my list of new ball kicks to cop.
Love Tinker sketches on this but glad they decided to not use elephant print on the upper! Too obvious but it’s cool on the outsole.
Great interview questions.
1 of the first J’s that I actually like from the start. Very clean shoe.
Good…
Like these shoes more and more. Best tech read on the shoe ive seen so far, well done interview
Leather burnishing is pretty interesting detail, so it was all handcrafted? Pretty nice.
I’m planning on getting a pair of 2011s after reading this, Jordan’s always nicer in person and hearing the designers talk about it.
How about a Concord colorway with black patent leather Jordan Brand?!!
Killer interview. Very dope to see the sketches and tech packs for 2011.
External midsole needs more detailing work but I like the rest of the shoe.
Great questions on the shoe, this is the most detailed on the actual elements and engineering of the shoe from all the ones I have read so far. Keen eyes. Keep up the great work..
Hah the sculpted Jumpman logo took me by surprise. I like it though. Jordan should make a toy logo out of it or as a special pack!
Can’t wait to ball in them, Luedecke and Tink did a great job on the shoe IMO.
Props to Tom on his first lead Jordan shoe. Loved the clean look when I first saw it. Heard it’s real comfy to play in too.
Dope dope interview. CounterKicks always comes through with the goods!
I like the new design angle Jordan seems to be going in. Great read.
I’m putting full length Zoom in my 2011! stacks
Can JB just sell the sketches? I would buy Tinker’s sketches for all the Jay’s.
IM WEARING BOTH MIDSOLES AT THE SAME TIME WORD TO SHORT PEOPLE
Make a 3d shoe like Kobe’s tho.
What happens if you wear one shoe Zoom and one shoe Air though? Lol.