CK: There’s a “Dynamic Loop System” on the Air Jordan 2011 which seems to be one of the big technical stories to the shoe, with the lace loops extending down to the strobel board. How does it work and how did you get the idea to do it?
Luedecke: That’s a system that’s been floating around in the Innovation Kitchen for different concepts, and really what it helped to do here was hold the midsole so that you’re inserting closer to your foot when you lace up. It’s like five little seatbelts basically. You’re lacing into them, pulling directly on them, and they’re connected to the strobel board which means they’re actually coming under the midsole, especially on the medial side. It pulls the midsole closer to the foot and each one of those straps fits your individual foot shape better than if you pull on the entire upper. It allowed from a design perspective and also from an engineering perspective for modularity and to not take away from stability and fit.