The shoe that Nike sold out of today that didn’t really exist.
Around Noon today, Nike tweeted on the company’s official online store Twitter account something peculiar: A restock of a six-year-old shoe, the Air Jordan XX.
Within 15 minutes, the shoe was sold out.
Originally released as a “QS” or “Quickstrike” edition back in 2005 but manufactured in much broader production numbers, the White/Black-Varsity Red styled shoe didn’t sell quite as well as its White/Varsity Red-Black (first released colorway) and Black/Stealth-Varsity Red (“Stealth” colorway) counterparts, sitting around shelves longer and eventually ending up at Nike Factory Store outlets at a discounted price.
CounterKicks talked to a NikeStore representative over the phone shortly after the original Tweet who told us the release looked to be a one-time random event in the system and not part of any type of recurring Nike shoe “archive” restocking from the information they received to that point.
Then, at 4:37PM EST, NikeStore completely recanted on Twitter saying it was all a giant inventory screw up and there were never any Air Jordan XX “Quickstrike” pairs to sell.
The link to the not-really restocked Air Jordan XX shoes now leads to a page with the message “PRODUCT WAS NOT FOUND OR IS NO LONGER AVAILABLE.” which we’ve taken screen shots of below along with the original live product page before removal.
Thus, six years later, Nike finally managed to sell out of the Air Jordan XX colorway it never actually had, and not many people really wanted to begin with.
Let’s just all be glad this wasn’t an illegitimate restocking of “Cool Grey” Air Jordan XI shoes on NikeStore and be forced to witness the ensuing digital sneaker riot.
Follow CounterKicks on Twitter for breaking sneaker news and exclusive info