Nike x France x football.
Nike has unveiled a new collection of French football uniforms and sportswear. With French players Abou Diaby, Alou Diarra, Florent Malouda and Yann MVila on hand to model the uniforms at Paris’ Espace Cambon, Nike announced its partnership with the French Football Federation to promote the brand’s latest apparel innovations.
The new uniforms were designed to emphasize lightweight comfort and fit, and include Nike’s Dri-FIT technology as well as ventilated areas for maximum performance. Nike’s Considered approach was also included; the shirt and shorts are a blend of 96% microfiber polyester made recycled plastic bottles and 4% organic cotton, making this kit Nike’s most environmentally sustainable yet. A line of French Football Federation Nike Sportswear items was developed for fans as well.
The new Nike French Football Kit will be worn for the first time in France’s game against Brazil at Stade de France on February 9th. The kit and FFF Sportswear line will be available at retail on February 5th.
Before the retail release, Nike will launch a campaign about the kit and FFF partnership called “Vive Le Football Libre” – an advertising wave highlighting the new era of French Football. The campaign will consist of digital, print, and television spots.