Official BALL’N product lineup.

Here’s a detailed look at Ron Artest’s new basketball brand BALL’N.

Founded by Rodney Jeter, the BALL’N brand has picked up retail distribution at Footaction with wider roll out across Foot Locker, Inc. properties later.

Ron Artest says about his new shoe company:

I like what the BALL’N shoes have offered me on the court. The d3o technology used in the BALL’N footwear has given me great comfort and support in a lightweight shoe. I have definitely noticed a reduction in joint pain and soreness after games. And on top of it, the design of the shoes is really eye-catching as well. I am very excited about working with BALL’N on my signature shoe, due out in October 2011.

BALL’N debuts at retail in two styles:

- All Out (mid-cut model). Retail $95
- Lay Up (low-cut model). Retail $85

Both shoes feature new d3o shock absorption cushioning technology.

Deeper look at the BALL’N brand along with exclusive interviews coming to CK soon…

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