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Breaking: Gilbert Arenas Is The Sneaker Champ, Launches Official Sneaker Microsite, New Twitter

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Breaking: Gilbert Arenas is the Sneaker Champ.

Gilbert Arenas has decided to capitalize on his sneaker free agency and closely watched game-by-game footwear choices this season by launching an official microsite cataloging every shoe he wears each game, every game, at http://sneakerchamp.gilbertarenas.com. The site officially goes live at 9AM PST tomorrow.

We are told that in the future, fans may be able to help decide which shoe Gilbert ultimately wears on the court in upcoming games.

Gil is also returning to Twitter under the handle @thesneakerchamp where he’ll chat up anything sneaker related as well as a new apparel collaboration with UNDRCRWN. Two shirt styles from the line are seen below, retailing for $28 with $2 from each sale going to Gilbert’s Zero Two Hero Foundation.

More info to come as it develops…

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Comments (8)

Haha this is great! Awesome marketing whoever decided to come up with this!

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I wish he’d concentrate on being the player he was.

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Gilbert is wack for this- he can’t even support his own family, but creates a site all about his sneakers? Suspect.

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Just checked out Gil’s new site…awesome idea! Funny he’s been lookin at the sneaker sites. Let’s all get him to wear Yeezy’s and APL’s!!!!!!!

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Loving the Gil Cent logo UNDRCRWN made for him. Website is fresh.

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Hibachi!!!!!! Gilbert should do a video tour of his collection for us.

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black UNDRCRWN tee is dopeness

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#LAME! just another way for the attention whore to divert our attention from his crappy basketball play.

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