
adidas goes in.
Here’s the 120 second web-exclusive “adidas is all in” video which kicks off the start of the biggest marketing campaign in adidas company history.
Today adidas launched a new spot that for the first-time ever connects the worlds for sports, style, fashion and music for the brand. The” all adidas” spot features Derrick Rose, hip-hop artist B.o.B., pop-icon Katy Perry, soccer stars David Beckham and Lionel Messi, Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.
Directed by Romain Gavras and featuring the song “Civilization” by French electronic band Justice, the campaign captures the passion athletes, musicians and artists put into their “game” and takes a gritty, authentic look into the visceral nature of raw passion.














ok guys, here’s the final video, what do you think?
NIEN! ZIS WILL NOT DO! VE MUST HAVE AMERICAN POP ICON KATY PERRY IN ZIS VIDEO!! OF COURSE IT MAKES NO SENSE, BUT SHE IS SO FAMOUS! ZEE GIRLS VILL LOVE IT!!
Rockin’ video, anything Rose, and Messi will be successful. 8)
great adi commercial. they are coming strong and drose is mvp. 3 stripes!
I think it’s a great commercial. I really like the slow build up showing the mental and physical preperation, culminating in the actual show/game/action and ending in celebration. Even if Katy Perry/BOB/etc is not my cup of tea I can appreciate hard work and preperation.
Makes me want to go hit the weights or run a few miles right now.