adidas goes in.
Here’s the 120 second web-exclusive “adidas is all in” video which kicks off the start of the biggest marketing campaign in adidas company history.
Today adidas launched a new spot that for the first-time ever connects the worlds for sports, style, fashion and music for the brand. The” all adidas” spot features Derrick Rose, hip-hop artist B.o.B., pop-icon Katy Perry, soccer stars David Beckham and Lionel Messi, Notre Dame football and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly.
Directed by Romain Gavras and featuring the song “Civilization” by French electronic band Justice, the campaign captures the passion athletes, musicians and artists put into their “game” and takes a gritty, authentic look into the visceral nature of raw passion.