Not so fast twinkle toes.
Skechers is suing retail partner Sears Holding Corporation for being a copycat.
The lifestyle footwear brand is claiming in a California District Court that Sears has infringed on the Skechers Shape-ups toning product, Skechers Z-Strap and Skechers Twinkle Toes lines sold in both Sears and K-Mart brick-and-mortar locations as well as TheraShoe, Melrose Avenue, Paris Blues and Athletech online properties.
Philip Paccione, General Counsel of Skechers, stated in a press release:
“SKECHERS has invested tremendous resources into designing, developing and marketing our SKECHERS Shape-ups, Twinkle Toes and Z-Strap product lines. We have obtained more than 150 patents and trademarks on these lines, and have built them into brand names universally recognized around the world as synonymous with SKECHERS.”
“While we value our relationship with Sears, their actions are causing us tremendous damage, and we simply cannot let any company, let alone a company the size of Sears, infringe on our most valuable intellectual property.”
Skechers shares closed up 1.67% to $20.05 while shares of Sears Holdings Corporation closed up 0.96% to $84.04 at the end of today’s trading session.
well isn’t the the pot calling the kettle black?
skechers, you seem to forget a shoe line you put out called ‘bobs’.
How ironic. Being a copycat is one of the core values at Skechers.
Totally agree with John G, c´mon! they were the first in stealign the design from MBT!
BoBs, promising to donate a pair for every pair you buy. Sounds soo much like Toms. Sketchers has copied so many other designs I’m surprised they haven’t been sued themselves. That should be coming next.