Jack Gray talks adidas Basketball.
adidas Basketball has more than tripled in business over the last year and Jack Gray is one of the key figures behind the scenes leading the charge to grow the three stripes brand.
CounterKicks pitched a few questions to Jack last week at the official launch of the first sub-10 ounce performance bball shoe, the adidas adiZero Crazy Light. We ask Jack about the major points to adidas Basketball’s recent market share surge, where the original push came from to design the lightest basketball shoe ever, whether Lightweight and adiZero will continue to be featured company platforms, plans to keep growing the Derrick Rose and Dwight Howard brands, and ultimately, where adidas Basketball is headed in the coming months and years.
Roll the tape below for our interview with Jack Gray, adidas Basketball Footwear Global Category Manager.
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