Keds Tour 2011.
Lifestyle brand Keds is currently on a nine-city tour to promote its new “How Do You Do?” campaign. Keds has created a city-inspired shoe for each stop on the tour, and they’ll be sold exclusively at Keds.com with partial proceeds going to a local charity in each city.
The brand has also enlisted outside help to promo the campaign, creating 3 webisodes with a variety of artists that are split up like so:
New York-based DJ Lindsey and Other Music Co- founder Josh Madell work on “How Do You Do Music?”, Refinery29 editor-in-chief Christene Barberich talks “How Do You Do Style?”, and Kansas City-based artist Peggy Noland explains “How Do You Do Art?”.
For tour dates, city charities and city shoe release info, check out Keds’ “How Do You Do?” Blog here.
Here are looks at some of the men’s and women’s Austin, Texas (available here) and Boulder, Colorado shoes, a video running down the tour details, and the 3 Keds webisodes…