Nike Basketball’s buzzword marketing platform for the 2011 NBA Playoffs? Epic.
A set of related poster-sized images of potential playoff match ups between LeBron James and Paul Pierce, Kobe Bryant and Kevin Durant, and Nike’s marketing fantasy matchup of a LeBron James-Kobe Bryant Finals are all here. Click the images below for full sized looks at Nike Basketball’s “EPIC” campaign.
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As the season ends, the real competition begins. 16 battle-hardened teams, fighting for their playoff lives over 40 games in 40 nights. The road to a championship is paved with epic performances that build heroes and cast legacies. Nike Basketball celebrates those inspiring moments and all the players who create them.
In control of his destiny, his legacy, his life. Don’t doubt his motivation. Don’t deny his talents. Don’t hate his passion for the game. He will take on all the detractors because his drive to win a championship, to win several, to go down in history as one of the greatest to ever play the game, will not wait.
Blood, sweat and tears. All in at all times. Fiercely competitive and never wavering. Finding strength and motivation in family to stay focused and disciplined, refusing to fall when so many others did growing up. All the way to Boston where you don’t rebuild. You reload. And in pursuit of an 18th championship for the storied franchise. The game is heating up.
The Black Mamba
Lethal on both ends of the court. Without equal in mental strength and determination. Peerless in execution of the triangle triple-post offense. The most dangerous and complete player over the millennium decade and the leading heir to the title ‘Greatest of All Time.’ Willing to do whatever it takes to win the game. Five down, more to go.
Scoring powerhouse. All flowing motion, boundless energy, smooth and stealthy with every shot at his disposal. Learning outdoors on asphalt courts where the game is more fierce, more hungry. And yet, humility personified, leading by example and multiple 40+ point games, relentlessly taking his team to their ring-bearing dream.
A moment in time can decide who will be crowned champion. It can capture our imagination, show us something amazing and unexpected that blows our minds and brings us collectively to our feet.
A moment in time can transcend the game, suspending us briefly in its brilliant light and, in the process, give us a new definition of what’s possible.
Epic for all time. That penultimate moment when everything at stake—a game, a season, a championship, a legacy, the hopes and dreams of players and fans alike—is clinched at last. One epic moment captured for all time in a final possession, a fleeting play, one last shot at the buzzer forever embedding itself into legend and our collective consciousness to be relived again and again.