What is d30?
In this video, BALL’N founder Rodney Jeter gives us a great look and demonstration of the brand’s new basketball shoes with d3o cushioning and impact protection.
The properties of d3o are unique. The material is flexible and pliable enough to bend or roll into a ball, but stiffen up to provide instant protection on sudden impact. Jeter uses a hammer and his hand to show it off.