You’ve been able to customize sneakers from Nike, Reebok and adidas. Add New Balance to the list.
You can now customize the brand’s iconic 574 runner with up to eight different colors of leather, an option of a leather back tab, up to eight different colors for the tongue tag, eight stitched characters per shoe, and nine color choices of embroidery thread. The base “N” is available in White, Navy or Black, while the top “N” and the shoe’s laces are available in nine colors. And forget waiting 4 to 6 weeks to get your shoes; your pair is shipped out within four to eight business days of ordering.
The Made In The USA customizable 574 is available now at ShopNewBalance.com. Retail is $114.95.
Check out some pics and a video of the build process below.