Among the big marquee events during the 2011 NBA All-Star weekend in Los Angeles, the official BALL’N launch was something I had marked on my calendar for sometime. While it’s always fun to see what the huge brands in basketball footwear are doing, BALL’N presented their line with a spirited twist.
Rather than a Q&A at a hotel or a private press function, the BALL’N event was much more a party than a formal presentation. Company founder Rodney Jeter and the Los Angeles Lakers’ Ron Artest were among those in attendance, celebrating the launch of BALL’N into the basketball footwear market. Take a look at some videos and photos captured from the BALL’N launch event.
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