In the newest adidas Basketball commercial debuting today, Derrick Rose tells us about a number: 9.8. Get familiar with it. 9.8 is the total ounce weight of the lightest performance basketball shoe ever in the adidas adiZero Crazy Light.
The new spot has newly crowned NBA MVP D-Rose narrating to his hometown of Englewood with repeated signage of “9.8″ flashing across the Chicago landscape like the EL train stop and It’s Yours Barber Shop. Also featured in the ad is the track “I Do It” by rapper Big Sean off his forthcoming summer album “Finally Famous: The Album”.
So are you ready to strap up the lightest bball kicks ever? You’ll get your shot at the 9.8 ounce adidas adiZero Crazy Light come June 3, 2011 nationwide or reserve your pair right now at Shopadidas.com and they’ll be shipped straight to your doorstep.