If LeBron James could just win an NBA Championship, he’d blow past Kobe Bryant in popularity and help add $4 billion in revenue to Nike in the China market, according to a former Swoosh marketing director in a story out on Bloomberg.
“LeBron is white-hot with the Chinese basketball-loving youth, but his popularity and influence outside of that circle is limited,” said Terry Rhoads, who left as Nike’s China sports marketing director in 2002 after eight years to form Shanghai- based Zou Marketing. “One reason is the lack of titles.”
Rhoads also comments in the Bloomberg piece that Nike revenue could easily reach $6 billion in China by 2020.
A huge chunk of the added sales boost could come from Nike-branded fanged mouthguards with LeBron’s logo on it, we think. Just kidding about the last sentence but head over to Bloomberg to read the full piece on the Swoosh’s LeBron battle for the hearts and minds of the Chinese consumer and what it won’t mean for your weekend.