Blur blurred (and mangled and clawed and destroyed).

These aren’t your father’s let’s-weigh-stuff-on-a-scale and compare type of ads. The latest three stripes viral video in support of its 9.8 ounce adidas adiZero Crazy Light shoe takes on a non-Swoosh (Hyperdunk 2010, Kobe VI) badged company today. Under Armour Micro G Blur, meet the wild kingdom and what appears to be some kind of crazy bear. Watch what it takes to make the Under Armour shoe “Crazy Light“.