With the 2010-11 NBA season coming to an end, we take a look back at happier times. A retrospective of sneaker events held during 2011 All-Star week festivities in Los Angeles…
All eyes were decidedly on Carmelo Anthony during the 2011 All-Star weekend in Los Angeles. Rumors of Russian billionaire Mikhail Prokhorov coming to court the Nuggets’ small forward to join the Nets while the Knicks still seemed like the probable choice. Melo was accommodating when it came to the media’s non-stop trade talk as it seemed to be the only storyline any media outlet cared about – The Decision, part two. At the Jordan Brand Q&A at Footaction in Culver City, Melo could finally rap about something other than contracts and trade: his kicks. Carmelo showed up early to the swarm of loud fans that seemed to double in size since the Chris Paul / Jordan Brand event only an hour earlier. The crowd was one of the loudest I heard all weekend. I never knew Melo had such a following, perhaps the fans thought they could convince him to wear their hometown purple and yellow or their own favorite team colors.
Carmelo is much more imposing in real life, but seemed relaxed and comfortable with the crowd, smiling and signing plenty of autographs. He wore a pair of the red Air Jordan 2011′s (“my boss’ shoes” as he put it) with the blue Zoom Air insoles for quickness. Despite not wearing his signature shoes, Melo would not trade in his model for an earlier Jordan like CP3 did with the XIII and XX3’s. The only other kicks Melo would go back to wearing were his Melo 5.5′s, and he apparently has held on to four pairs of the shoe. For Melo, being apart of the Jordan Brand isn’t just the name recognition but that he gets total input on his shoes throughout the entire process both from a technology and style standpoint.
Check out the below video from Jordan Brand for more from the new Knick on being a part of the Jordan Brand family. Also, to give you the experience of being at the Culver City event, I followed Melo through the crazy crowd in the tiny Footaction store with my iPhone camera. Moms were jumping over kids and everyone wanted a piece of him. But in the end, it was the New York Knicks who get to claim Carmelo as their own.
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