The Miami Heat fizzled out against the Mavs over the weekend, likely leaving some open holes in Nike, Inc.’s post-Finals LeBron and Wade marketing-and-product jamboree extravaganza romp festival. But who cares about new contemporary product when kids are still buying the same shoes from two decades ago marked up 50% from its original price point? Happy times are here again, Swoosh-tattooed workforce.
The Air Jordan 3 Retro “True Blue” helped push Jordan Brand basketball footwear sales to a 35% increase and overall basketball footwear sales for the industry up 25% last week, according to Sneakerologist and SportsONESource Market Analyst Matt Powell.
So congrats to June 2011′s real hero: Air Jordan 3.