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Nike’s EPIC Dirk Nowitzki Finals Ad

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DIRK. EPIC.

Nike’s 2011 NBA Playoff “EPIC” marketing campaign didn’t result in the ultimate climax of a Kobe or LeBron winning-it-all scenario they had probably hoped for. But they still had their shoes on a winner in Dirk Nowitzki. To celebrate a little, Nike took out this “EPIC” Dirk ad in today’s Dallas Morning News paper. The 2011 NBA Champion takeout will also be plastered in Germany at NikeTown Berlin and the Neuhauser Strasse shopping and boutiques street in Munich. Click on the image below for a full look. Also, the #CHAMPION graphic is what appears inside NikeBasketball.com’s website congratulating Dirk.

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Comments (5)

Glad Dirk is getting his due. He’s the Payton Manning of the NBA, couldn’t win the big one…until he won the big one.

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Epic indeed.

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Great comparison with Peyton Manning.

EPIC season for Dirk.

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can you imagine the ads if the heat won? i’d have to see f’n billboards of lefraud in queens and times square as well as tv spots all summer. dirk gets a one-pager in his local paper. great job, nike.

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Dirk is my mother F**** man! Truly one of the great ones. Blue collar worker with phenomenal skills. What torn ligament? what 102 fever? what Big 3? 41 for ever!

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