Dallas Stokes updates us on Van Grack and what we can expect in the future.
Van Grack is officially in stores and already I’m halfway done with next years line. The samples are starting to come in and the shoe that you guys have seen go from sketches to an actual shoe here on the Stokesworld blog is ready this week to get put in front of buyers. The white version is the only one you guys have seen until now but my favorite has arrived.
The OUO brown which stands for Outdoor Use Only which was inspired by two of my favorite everyday joints which are my Gucci wallet and my tortoise shell glasses. The midsole shank is a full 360 mock tortoise shell wrap and the leather upper mocks the embossed brown Gucci wallet that I actually hate to see because every time I do I’m losing money out of it. I may be changing the light brown suede around the collar to leather but I don’t know yet we will see how the buyers perceive it. The wax laces finish off the details and help sell the entire luxury story. If all goes well you will see these out by years end at a few select inner city retailers. In this retail environment especially with the NBA lockout it’s still gonna be difficult to sell major retailers on a basketball shoe so my best bet with this collection is smaller retailers or department stores. Or maybe I will just take the carbon fiber shank out and call it casual. Thats what this collection is all about anyway, versatility, function and style.
Dallas Stokes is a 20-year footwear industry veteran. His current shoe design projects include BALL’N, Protege, Sean John, Rim Rocka, Van Grack, Militia Project, and The Dallas Stokes Collection. Read his interviews here and here.
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