Get Lighter and run away from the competition.
The biggest movement taking place in the athletic footwear industry right now is Lightweight. As a technical term, Lightweight is defined as a shoe weighing 10 ounces or less in a mens size 9. An even more narrow subcategory of Lightweight in the running footwear space is driven by the current Minimalist/Barefoot trend. But we focus this particular CounterKicks design competition on the everyday runner. Your task is to deliver an all around, high performance Lightweight Running Shoe that clocks in under 10 ounces but has enough support and cushioning for the average athlete who’s not quite ready yet to dip their toe into a zero-drop barefoot ride.
First place winner will pick up a $250 gift certificate to the great online sneaker retailer Sneakerhead.com, along with some CounterKicks tees.
Also check out our just announced Lightweight Running Apparel competition.
Submit your Lightweight Running Shoe design now.
Deadline to get your work featured on CK is September 5, 2011 at Midnight PST.