CounterKicks Design Competition winners announced.
Creating a flagship level shoe is no easy task. Creating an industry-altering Air Jordan concept is even more formidable. But that’s what our designers in the latest CounterKicks Design Competition were tasked with doing: forming a vision for a speculative Air Jordan game shoe. While none of these design concepts will go into production as the next Air Jordan release obviously (and that cake has been baked for a while, anyways), we do get to gaze at “what if” concepts from aspiring footwear designers to gain an outsiders take on what’s been held as the pinnacle product of the athletic footwear industry.
In the following pages, we present the top 15 CounterKicks concepts, all featured in no particular order or ranking until the last three designs. Final feedback and thoughts for all entrants and onlookers close out the competition on the last page by our esteemed design judges panel composed of Michael DiTullo (Creative Director at frog design, former Brand Jordan/Nike Sportswear designer, and former Design Director Converse Basketball and One Star) and Brett Golliff (Senior Creative Designer at General Motors | Chevrolet Performance, former Designer 1 New Balance Advanced Product & Training SBU) who both graciously took the time to review all contenders and add their own valuable commentary to this exhibition.
Congrats to ___________________ who has earned a $250 gift certificate from competition sponsor Sneakerhead.com along with CounterKicks swag. And a big thanks to all participants who took the time and effort to create a design and submit for this event. More design competitions on the way.
So let’s clear the Air here…