Speed still kills! This “mantra” can manifest itself in an Air Jordan performance shoe. This manifestation of speed along with innovative performance materials, can yield an iconic and well crafted Air Jordan that captures the speed and aggression of Michael Jordan’s overall game.
The lighter the shoe the faster the player! With that in mind weight reduction in the Air Jordan 2012 is essential without sacrificing stability or protection. An essential material in achieving overall weight reduction is a hybrid material such as PC2 Polycarbonate Honeycomb. With a unique dual functionality PC2 Polycarbonate Honeycomb can provide responsive upper support as well as moisture management which is imperative in the overall performance of elite basketball players.
-Chukwuemeka K. Ibegwam
Design feedback by Michael DiTullo:
The proportions of the design are very tight through the ankle. Often it is the small things that make or break a design. For example, the back line of the arch shank in the lateral view is just a few degrees off from the pattern seam in the upper. Design the flow of every detail so they add up to a holistic overall design that is iconic and readable from afar.
Design feedback by Brett Golliff:
By playing with the proportion he achieved the look of a fast shoe but he tweaked the proportion to the point that it is not functional. The inspiration has been seen before and while his take was more modern it failed to make a compelling design. What is tough about using a geometric design is that it often becomes a work of graphic design. You have to balance the shapes and create a hierarchy that is visually interesting and has reason; otherwise it just becomes a bunch of sharp cuts on a side of a shoe. In his sketches he had a red side view that made more performance sense then what his final outcome was and with a few details could have been a very well balanced design.