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Nike Zoom Kobe VII Elite (Kobe’s $200 Shoes)

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Kobe joins the $200 club.

Nike Basketball is coming for your bank account in 2012. We’ve dropped previews in recent weeks on the $200 Nike Zoom Hyperdunk Elite and the new benchmark $250 priced Nike LeBron 9 PS Elite, both expanding Swoosh basketball introductory price points to new territory. We can now confirm Kobe Bryant’s seventh signature shoe, the Nike Zoom Kobe VII, will join the $200 pack in the form of the Zoom Kobe VII Elite.

Nike’s “Elite” series is timed for product unveilings during the NBA Playoffs, so the marketing heads in Beaverton are likely hoping there’s something of a season to be played. If not, we’d expect advertising to shift to pure high-end performance story and potential Olympics 2012 buzz and roll out. Read our piece on LeBron’s $250 shoes and the future of footwear price points for a more detailed evaluation of the skyrocketing prices.

Nike Zoom Kobe VII Elite will drop in at least two launch colorways for Summer 2012: Black/Dark Grey/Metallic Gold and White/Black/Neutral Grey/Metallic Gold. Photos to come as we receive them. Again, consumer cost of entry is set at $200.

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Comments (19)

Finally, why should the pros wear “cheap” shoes when they could use super expensive things like F1 facing cars

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Finally, why should the pros wear “cheap” shoes when they could use super expensive things like F1 racing cars

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come to think of it, what nike’s doing isn’t really something new. they had the same price-points for the battlegrounds series, back when and 1 brought rucker park and street ball back into the limelight. they had the air mad elite and flightposite 3 elite, both priced at or above $200. of course, they immediately hit the outlets at half the price.

when will nike learn that we know how much it costs to make the shoe?

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Boycott Nike!

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Sadly this is today’s market, some kids are trying so hard(for some reason there’s no shame in that anymore….wtf), they’ll buy the Price-Tag first, the shoes second.

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this is an outrage! i’d never pay that much money for a pair of sh–wait, it’ll have flywire?! and a big SWOOSH on the side?! WOW. def copping.

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c’mon this is unreal .
well they better make a new decision or otherwise there sales will really drop down!! :(

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This…is going to slap Nike dead in the face. Outside of L.A and China, nobody is going to spend this amount of money at retail, on a Kobe Bryant endorsed shoe. He has a hard enough time moving the crap that Nike is putting out with his name on it already!

This is gonna be funny!

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i’m not too sure what to think. there’s two sides i can think of:

1. it’s a success
all the people who wouldn’t buy a $200 shoe wouldn’t buy a $140 shoe. economic conditions, wrt shoe sales, haven’t changed much over the last 5 years. those who stopped buying shoes due to economic reasons have already done so, might as well increase the margins on the people who still do buy them
2. it’s a failure
nobody buys a $200 shoe

given how limited releases still seem to sell out, it appears that collectors with coin are still spending, and those who don’t have already dropped out of the game. i see option 1 happening, and that is likely what the nike strategists are planning.

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nike aint getting my money, not 200 nor 250 for some kobe or lebrons, way too much money!

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These are some SCARY Price points!!! The worst part is that this “elite” model might cost $3-5 extra to make… Give it another 5-7 years nike will try and get all of their athletes shoes to that $200 price point and retro J’s will go up to $250 on a General Release…. With the obama administration trying to ban the footwear excise tax this is going to put ALOT of money into nike’s already deep pockets.

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Here in France, we’re already paying the equivalent of 200$+ for Lebrons and Kobes: as a general rule, we pay in euros what you guys pay in Dollars.
Hyperduks cost me 185$. F##cking rip off.

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I totally agree with Nene33. I am in high school and I do feel the need to try and cop those really expensive shoes just so I can see if they are that much better. These Elite shoes do interest me but I don’t think many people will by these including me.

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I wouldnt have such a big problem with this like some of you guys.

Yes it is very very very expensvive (waaay out of my price range) and is supposed to make a lot of money, but it is not like there are similar cheaper versions or that it is a new concept of high priced shoes.

Why should a future hall of famer wear the same shoes as me, if there are more expensive but better products? Vettel is not driving in my car.

The price itself probably doesnt have to be as high from a production cost of view, but do LV bags or Yeezys cost as much as they should?

A higher price point gives the designer a lot more freedom and I think you will be able to see that. There are running shoes priced at 220 € (!!!) and I know from the company that they sell well. On top of that, these only are training shoes, not for competition and are only sold in specialty stores, so I guess Nike will take a similar “exclusivity route”

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Boubastarrm if you need cheao shoes look at http://zapatillasbaratas.blogspot.com, is a blog that search where is the chrapest shoes.
Lebrob 8 ps 80 €.

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Here in Australia we are already paying $220 for Kobe vi and $230 for lebron 8s hyperdunks cost me $200!!!! fucking rip off

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…speechless.

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has anyone here ever heard of inflation

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these shoes aren’t worth that much money.
And also you can’t compare them to LV because they are two different classifications.
I won’t be buying. I will stick to Gucci and Louie and Louboutin.

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