Kobe joins the $200 club.
Nike Basketball is coming for your bank account in 2012. We’ve dropped previews in recent weeks on the $200 Nike Zoom Hyperdunk Elite and the new benchmark $250 priced Nike LeBron 9 PS Elite, both expanding Swoosh basketball introductory price points to new territory. We can now confirm Kobe Bryant’s seventh signature shoe, the Nike Zoom Kobe VII, will join the $200 pack in the form of the Zoom Kobe VII Elite.
Nike’s “Elite” series is timed for product unveilings during the NBA Playoffs, so the marketing heads in Beaverton are likely hoping there’s something of a season to be played. If not, we’d expect advertising to shift to pure high-end performance story and potential Olympics 2012 buzz and roll out. Read our piece on LeBron’s $250 shoes and the future of footwear price points for a more detailed evaluation of the skyrocketing prices.
Nike Zoom Kobe VII Elite will drop in at least two launch colorways for Summer 2012: Black/Dark Grey/Metallic Gold and White/Black/Neutral Grey/Metallic Gold. Photos to come as we receive them. Again, consumer cost of entry is set at $200.