Bloodline box. Oh, and the new BJ3 logo too…
Forget about the shoes for a second, which we’ve shown you plenty of now. Let’s talk shoe boxes.
On BET’s “106 & Park” show today, Brandon Jennings and Kemba Walker will be giving away a couple pairs of the new Under Armour Micro G Bloodline in some fresh unseen colors, including the Black/Black/Red public launch style.
The first black-based colorway of the Micro G Bloodline seen here debuts in a custom Acrylic container with a black-tinted clear bottom casing. The top of the box features a hand painted graphic pattern that’s been lasered into the material. So all those etched black details you see on the Bloodline box? They’re transparent and allow you to see into the frame. Finishing off the style is a red striped lid surrounding the top frame, mimicking the red stripe that lines the midfoot strap and part of the midsole of the initial launch Bloodline shoe.
That’s not all. This UA Micro G Bloodline box shot also unveils Brandon Jennings’ new signature logo. It’s prominently embossed on the top of the box and combines the letters “B”, “J”, and the number “3″. The BJ3 logo is the only black area on the packaging surface not lasered in, giving it some added visual pop when viewed in person.
UPDATE: These laser engraved Bloodline boxes were custom designed for presentation on 106 & Park (see: this and this) and will not be packaged on retail general release versions.
via Twitter
You really think that is gonna be the box for all the GR pairs? I doubt it.
Correct, these laser engraved boxes were custom designed for today’s 106 & Park show. Updated post with that note.
Don’t really care about the box(the standard UA box is awesome, and very usable, it won’t mess up anybody’s room).
The shoes are awesome though. 8)
These kicks is hot.I bought 4 different Black ice’s last year(all black low,silver 3m low,bucks home colorway low,and all black)shoes are very durable, lightweight, and they got hella swag when you rock em