#BasketballNeverStops

All summer long, Nike and its athletes have played up its NBA Lockout influenced mantra: Basketball Never Stops. In this debut commercial for the campaign, LeBron James, Dirk Nowitzki, Kevin Durant, Amar’e Stoudemire, and a bevy of cameos from the likes of Coach K to J.Cole to Questlove all show that the game of roundball keeps bouncing on and athletes will play, whenever and wherever there is a game to be played.

Watch Nike Basketball’s full “Basketball Never Stops” spot…