Athlete tested, Ironman approved.
The Ironman World Championship is serious. Held October 8 this year, and held annually in Hawaii since 1978, the mega triathlon challenges athletes with the enduring 2.4 miles of the Waikiki Roughwater Swim, cycling 112 miles in the Around-Oahu Bike Race, and treading 26.2 long miles in the Honolulu Marathon. That’s after having to qualify for the event by winning earlier Ironman comps in the year.
Two of the entrants not only survived the IWC but kicked legitimate posterior. And did it wearing K-Swiss. Australian Mirinda Carfrae finished in 2nd place, setting a new marathon record for the third year in a row with a 2:52:09, the fastest run by a woman in Kona history. Last year’s runner up Andreas Raelert took third this go-round with a total race time of 8:11:07, his third podium finish in his third appearance at the IWC. Both athletes did their work in the K-Swiss K-Ruuz 1.5 “KONA Pack”. The Ruuz was made for the Ironman grind, featuring a lightweight flat layout, SeamFree construction, and ion-mask water resistant nano technology. The brand also unveiled a head-to-toe gear pack collaboration with Trek and Oakley. The K-Swiss Tri Kits feature moisture repellent, anti-bacterial fabrics, and chafe-free seams for maximum performance.
The minimalist K-Swiss K-Ruuz 1.5 ($100) and its lightweight stable mate K-Swiss Blade Foot Run ($90) launch in Spring 2012. Check out the men’s and women’s styles of these models, as well as Kona colorways of the brand’s Blade-Light Run, Blade-Max Glide, Blade-Max Stable, Kwicky Blade-Light and Kwicky QT2, below. Except for the K-Ruuz and Blade Foot Run, all of these shoes and Ironman gear are available now at Kswiss.com.