Comments: (8)

The Real Reason You’re Going Crazy For The 2011 Air Jordan 11 Retro “Concords”

The Swoon King.

The most important reason Air Jordan sales were so successful for most of the past 25 years is not among the blatantly obvious. Sure, Michael Jordan’s talents, achievements, and personality spotted the Swoosh every point in a game to 10 before its footwear competition even got out of bed. Sure, Wieden+Kennedy and Spike Lee helped retroactively delete the line between sports and pop culture, putting AJ’s on the feet of kids young and old who’d just as soon ask where the end zone is on the basketball court than ever knock down a jumper. No, the reason Air Jordans kept points-of-sale busy all those years is Michael Jordan.

The man simply made shoes look good, a talent he displayed in basketball games yet had nothing to do with basketball. MJ could make Crocs swoon worthy. How many times did you dislike an Air Jordan model or colorway in a picture but craved it after seeing MJ wear it in a game, live or taped? Now think about your reaction to seeing him wear Jordans you already loved like, say, Concord XI’s. Fever pitch, gotta have it, Mom-can-you-loan-me-the-money panic. That’s Michael Jordan’s true gift to Nike. The gift that kids from one to 92 believe they can take home a box of that unique style, lace it up, and be every bit of the cool they saw on TV.

That sentiment was true in 1985, 1989, 1992, 1996, 2001 and every year in between and after. And although Michael Jordan isn’t going baseline for the flush or juking defenders like a pinball machine for a fadeaway, that sentiment is true today and lives on in the shoes themselves. When the 2011 Air Jordan 11 Retro “Concords” release December 23, 2011, don’t be incredulous at the wide eyed part of you that’s taking a number in line outside a Nike Store or rapidly entering your Visa card information at a big box sneaker retailer online. You just want to be like Mike.


via zenith7h

Related Posts with Thumbnails

Category : Air Jordan, Jordan Brand

Comments (8)

11′s are raw as hell, but casual consumers have destroyed retro releases for people who actually want to hoop in the shoes. The quality is never up to par with the original (which is shameful), or any modern shoe (aside from the looks and herringbone traction), and that is wack to me. Last and not least, the fucking price is outrageous on these and it really isn’t worth scuffing and creasing them on the court after dropping a couple benji benji billionaires on them. I guess a true stunner has enough paper to cop two pair like Nelly nell, but the average consumer isn’t going to blow a stack like that on some damn kicks that aren’t even performance based/gucci gators!

VA:F [1.9.22_1171]
Rating: 5.0/5 (4 votes cast)
VA:F [1.9.22_1171]
Rating: +9 (from 9 votes)

i agree with the guy above me its such a shame…no reason for these to be $180. Theres no groundbreaking technology or high quality materials on these. I’m pretty sure that the Air Jordan XI has paid off the Research and Development for the XI. I’m not getting these.

I wanna be like Mike, but i want the shoes to actually look and feel like his that he was wearing not some re-rehash.

VA:F [1.9.22_1171]
Rating: 5.0/5 (4 votes cast)
VA:F [1.9.22_1171]
Rating: +6 (from 6 votes)

Points well taken, gentlemen.

VN:F [1.9.22_1171]
Rating: 5.0/5 (2 votes cast)
VN:F [1.9.22_1171]
Rating: +4 (from 4 votes)

EXACTLY MY POINT! I always loved the 7′s and the 11′s. Now I cant play in them because they suck hard on the court! Yeah, it’s cool to wear them casually, but they are basketball shoes and should be made for the court.

VA:F [1.9.22_1171]
Rating: 5.0/5 (1 vote cast)
VA:F [1.9.22_1171]
Rating: +1 (from 1 vote)

Well, i mean you have to understand, they were great shoes at their time, it’s just basketball shoe tech is improving oh too quick for these to still be a good basketball shoe, and since they are now moving to become a lifestyle shoe, JB doesn’t take time to make performance shoes anymore.

VA:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)
VA:F [1.9.22_1171]
Rating: 0 (from 0 votes)

I like these, then am getting these. I am certain that Nike has made a ton of’em, just to capitalize on the demand. This and the XII are my favorite Jordans of all time.

That said, with these releasing, Nike is shooting themselves in the foot with the sales of their other releases. Both Kobe and ‘bron’s shoe’s are going to take a big hit when these hit the shelves.

VA:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)
VA:F [1.9.22_1171]
Rating: 0 (from 0 votes)

these are my favorite jordans…

VA:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)
VA:F [1.9.22_1171]
Rating: 0 (from 0 votes)

i love these shoes i would rock those shoes if i had them if you dont like them you dont have swag c and the black and red ones are better

VA:F [1.9.22_1171]
Rating: 0.0/5 (0 votes cast)
VA:F [1.9.22_1171]
Rating: 0 (from 0 votes)

Post a comment