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Kobe Bryant & Eric Avar Discuss The Nike Kobe VII System Supreme That Launches Today

A System Supreme.

“Good design is the perfect balance between science and art.”

That Leonardo da Vinci maxim was the foundation of Nike creative director Eric Avar’s vision for the Nike Kobe VII. That and Leopards, Great White Sharks and Black Mambas.

Watch Kobe Bryant and Eric Avar discuss the process they went through to develop the Kobe VII and its System Supreme. The convo begins with design balance and moves into specs, inspiration, and finally, the breakdown of the Attack Fast and Attack Strong inserts that compliment Kobe’s game. Hi-res pics below give you a glimpse into the train of creative thought behind the shoe.

The Nike Kobe VII System Supreme is now available at your favorite Nike retailers as well as on NikeiD.com.


via Nike

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Comments (1)

Okay, I get that a little self-promotion should be in a promotion video, but these guys didn’t ‘invent’ the low-top basketball sneaker, low-top Kobe’s aren’t, and weren’t a revolution.

Another performance tip, Kobe bring back the Pizza, and Soda’s, you got a lot less injuries at 220lbs, than you’re getting at 205lbs.

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