Ringing in a new Air Jordan.
In roughly a month and a half, Jordan Brand releases their newest pinnacle product and headliner for the new year: Air Jordan 2012.
We’d expect to see glossy photoshops and designer reveals and a big puff of smoke and all that. For now, you get Some Guy with three finger rings protracting the initial black and white launch colorway of the AJ2012 from the palm of his hand.
Guy also kindly undresses the shoe for you and spreads its parts across the floor carpeting for a more revealing examination. But it’s not purely out of the kindness of his heart. There’s a potential money exchange involved if you’d like to have a more intimate encounter with Air Jordan 2012 before next February.