CounterKicks Design Competition winners announced.
Our “Lightweight Running Shoes” design competition has crossed the finish line and here’s the group of upcoming designers who led the way.
But first, some words from competition judge Brett Golliff:
It was great to see the entries in this competition. I think the best part of the competition was that we left the parameters of brand interpretation be wide open and it worked out well. It was great to see that almost every designer did a different brand, which lead for a variety of aesthetics and color options. Great job guys!
I also think this competition pointed out just how challenging designing a running shoe is. The running category features a consumer that knows its product. They don’t care about fashion the only care about function. Which was a challenge that most of the designers did a great job handling.
Lead Designer, General Motors | Chevrolet Performance
Former Designer at New Balance Advanced Product & Training SBU
Now let’s get running to the CounterKicks design concept finalists and winner…