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CounterKicks Design Competition: Lightweight Running Shoes And The Winner Is…

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The Nike Free.2 running shoe is designed to meet the needs of the everyday runner in a way not seen before by combining existing technology that is perfect for a lightweight shoe (Flywire) with a new technology (Free.2).

Inspiration was drawn more from the needs of the shoe instead of a specific inspiration related to the project. I looked at existing lightweight shoes and took inspiration from those and trying to improve them and this began with a new Nike Free system, the Nike Free.2

Free.2 was designed to be more comfortable and durable. The midsole portion is constructed with 2 different densities of foam. The denser foam is placed through the midfoot to create a stable landing area as most people land on their midfoot when running. The lighter, more responsive foam is placed from the heel, through the lateral side of the foot and into the toe. It placed in the heel for added cushion and along the lateral side and the toe for more responsiveness as the foot transitions from landing and into pushing off of the toes into the next stride. The foam bed is then placed on a rubber outsole that features vertical cutouts for flexibility and horizontal cutouts that run the length of the outsole to reduce weight and provide some give on the shoe when landing.

The upper consists of 2 layers of material designed to be as lightweight as possible while still providing excellent fit, comfort and support that the foot needs. This happens with a neoprene bootie that forms around the foot in a very comfortable way. Support is provided by the synthetic overlay that features a Flywire structure that is anchored around the lace holes. The 2nd layer is welded to the neoprene only 1/2 way up the side to allow the lace loops to be accessed and gives the entire layer room to move as the foot does as to not restrict the movements of the wearer.

Andrew Olfert

Design feedback by Brett Golliff:

This entry is a great example of a young designer learning the process. It is a good use of marker rendering and one of the few marker renderings we received. The design is good but lacked the innovation to take it to the top.  I would challenge Andrew to push himself to create a story around his design that gives the shoe a reason for being. Right now he has relied on the Nike Free technology and the Flywire technology, which is great; but I think if he developed a way to take those technologies to the next level he could have a much more innovative solution to present.

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Category : CounterKicks, Design, Features

Comments (9)

Congrats Austin!!

Great UA sock design; I would rock those.

Fresh designs by everyone, see ya’ll potential!!

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As always I was honored to be a judge in this competition. We received a lot of entries but only a few that had great potential. Good job guys! Keep pushing and taking your craft to the next level.

I can’t wait for the next one…

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Congrats to the other finalists and Austin for the win. And thanks to Brett for judging the comp.

Does this mean there will be a new contest soon?

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@Wale Thank you, I’m a huge fan.

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Nice work guys! Congrats Austin.

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Great job everyone. New competition going up today…

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Oh, and congrats to Austin on the win!

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New design comp posted. Win a trip to Los Angeles: http://counterkicks.com/2012/01/09/counterkicks-design-competition-peak-basketball/

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Great Job Austin! Excellent concept, and very well rendered.

I can’t wait for the Peak contest results!

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